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Ray Breslin • Nov 28, 2020

SEO - Key to Meeting Your Customers' Needs

The quality of search engine optimisation hired consultants will certainly make determining the right person for the job a lot less complicated. But once you do, the emphasis shifts dramatically, as does the amount you're willing to spend.

Hiring an SEO consultant to manage the facets of your search engine optimisation project can save you a lot of time and money in the long-term, but paying them a high fee is the quickest way to shoot yourself in the foot.


Yes, the end result of hiring an SEO consultant is plenty of benefits. But you might feel a lot of satisfaction from the beginning, and not much self- critic. Our opinion here is to strike the balance and carefully consider your expectations before entering into a long-term project agreement. Many of us are optimists, we love to watch big results. As soon as that happens, the people around us (Often disappointed visitors) will start begging for a refund, and undergirding the initial optimistic payoff with a myriad of demands - "How much for revisions?" "What is the cost of the changes recommended by the consultant?" The scale of the process and the amount of funds you spend will determine whether you rank that high.


Keeping the overall objective in mind, here is a list of what you should be asking when searching for an SEO agency:


1.        What results have they achieved?


2.        Can they show me some examples?


3.        What is the best type of results they can show me?


4.        How much do they charge for their services?


5.        What are the costs of any additional work that will be required after the project has been completed?


6.        How will they help dominate specific keywords?


These key pieces of information will help you to get your message across and ensure that you only select the company that will in fact "Do the Job."


When you can get the answers to the above questions, and can understand why it is you have to pay $5000.00 for a website that will actually be complete, well only money is the right answer. Sit down and carefully evaluate your situation, take into consideration the following:


1.        Are you planning to hire an SEO company to manage your offsite content for you?


2.        Do you know much about SEO copywriting and how much you would charge for copywriting services?


3.        Have you found an SEO agency that has a proven track record of success in the Internet industries?


4.        Can you easily get some references and a review of past SEO efforts?


5.        Will you be publishing your own content at your website in a significant amount?


6.        How easy is it for you to edit existing content?


7.        What is your SEO history and what SEO methodologies do you employ?


Before you consider any SEO company, it's important to Screen the Agency too! Select the company that will meet all of your requirements for this project, and will deliver results you are proud of.


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