SYDNEY, Australia: Habib Qaderi, one of the most recognisable voices in Afghan music, has released his first official perfume. HQ by Habib Qaderi is a 100ml extrait de parfum created in partnership with Sydney perfumery Scent Room, and it is available now as a signed first edition in limited bottles.
The fragrance carries the singer's name on the label and his signature on every bottle. Scent Room says HQ was composed around the artist himself: his stage, his presence, and the way a room changes when he walks in.
HQ by Habib Qaderi: a fresh, woody extrait de parfum
HQ opens with Italian mandarin, crisp aldehydes and a rush of sea notes. Black pepper and neroli carry the heart over polished cedarwood, and the base settles into tonka bean, white musk and warm amber. Scent Room describes the result as fresh, woody and made for everyone, worn day to night, on stage or off.
It is formulated at 30 per cent concentration, the extrait de parfum category that sits at the top of fine fragrance. According to Scent Room, one or two sprays is enough, with 10 to 16 hours of wear that opens boldly and settles into a personal skin scent over the course of a day.
Handcrafted in Sydney by Scent Room
Every bottle of HQ is made by hand in Sydney. Scent Room builds each formula from individual aromachemicals, with materials sourced from IFF, Givaudan and Firmenich, the houses that supply the world's leading fragrance brands. The 100ml glass flacon is finished with a black textured cap and a black label carrying the HQ monogram and the Habib Qaderi name.
About Habib Qaderi, the Afghan singer behind HQ
Born in Afghanistan and raised in Kabul, Habib Qaderi left the country with his family after the Soviet invasion and settled in Los Angeles in the mid-1980s, where he built a recording career that now spans more than three decades. His albums and singles made him one of the most popular Afghan artists of his generation, with a devoted following across the Afghan diaspora, including the large communities in Sydney and around Australia. HQ is the first fragrance to carry his name, announced by the singer as his own scent, created with Scent Room.
Watch the HQ launch film
The release is accompanied by a 20 second launch film shot with Qaderi: the bottle in close-up, the raw materials behind the accords, black peppercorns and amber resin, and the artist himself, closing on the gold HQ monogram. Scent Room is sharing the film across its channels alongside the singer's own announcement to his audience.
HQ perfume price, edition and where to buy
HQ by Habib Qaderi is A$69 for 100ml and is sold only through Scent Room. The signed first edition is limited, and the edition closes when the bottles are gone. Orders ship Australia-wide, with worldwide delivery by FedEx. Order HQ directly from Scent Room.
About Scent Room
Scent Room is a Sydney perfumery that designs and hand-makes extrait de parfum, building each formula from individual aromachemicals sourced from the world's leading fragrance suppliers. Its fragrances are made in Sydney and ship worldwide.
Media contact: Scent Room, [email protected], Instagram @scentroom.au.
