3 Design Factors that Can Help Businesses when Expanding their Web Portals
Small businesses and startups look to expand their businesses as they become successful. For example, a company based in Dubai and dealing with tech gadgets, after getting moderate success, will try to increase the number of products they are selling. Thus, enhancement and updates on their website are required, particularly related to the design and content.
What can be the best way forward here for businesses to ensure that they continue with their success story? A friendly and engaging web design plays an important part in persuading visitors to interact with a website. Go through this blog to know three factors that can help businesses tremendously in this concern.
1. Keep on Expanding the Website
A great website is never finished, as the owners and developers always think that they have something to add. While the preliminary design and layout may not change much, the content keeps on adding. To make this topic easy to comprehend, I will use the tech gadget company's example throughout this blog to offer you more information about how businesses need to act.
When a business expands, the number of pages on its website and content is added. But what about the design? The design may be enhanced or changed and can be retained. But with new products or categories, a change in design can have a great impact on the visitors. For the regular customers of a website, a change in design can be a breath of fresh air.
Same old boring design can be a reason for a person browsing through their competitors, and who knows he may like something there. And if the price is right, then one customer will be lost.
2. Make Changes that Doesn’t Look Surreal
Websites are not visited by bots but by human beings, and that's why your website's design must keep this factor in check. Emphasis on icons and graphics throughout the page must be adequate. No one expects an out of this world experience from your website in this regard. Think about what you need to incorporate to get the attention, not just for the sake of it. Remember your end goal of successfully expanding your website and the content.
Putting up pictures of people using your products can be a good ploy. Using original pictures can make your visitors connect to the website as they would think that your product is worth checking out once. The use of celebrities and famous people using your product may be expensive for a small business from a financial perspective, but the results can be effective.
The change should be gentle and subtle, and not something that looks outlandish or peculiar. Think about what you would like to see on a website related to tech gadgets. This will make you design your website easily and with a definite purpose in mind. And the use of pictures with people will enhance the effect to the optimum.
3. Drive Action through Exceptional CTAs
Finally, after getting your visitors' attention, it’s time to design a page so that they are compelled to buy your product. The use of CTA buttons and smart tag lines can make this happen. Call to Action is not something that you can make sure it works overnight.
Much research is needed with a competitor’s analysis to see what other companies are doing to make this happen.
CTAs may be the most important thing when driving the visitors' action on your website, but there are other aspects too, which can work here. It is certainly not easy to sell a tech gadget that hundreds of thousands of other websites are also selling. That’s where clever strategies are required to be implemented.
Using a banner or any clickable links can also make the same impact, just like a CTA button. Businesses try every trick in the book to make it happen. If you think you are not up to the task, assistance from a Dubai web design company can greatly benefit you.
Over to you
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