10 Signs You Should Invest in SEO Services — Guide 2020/21

Have you been putting in countless hours of work towards your business’ marketing? Feel like no matter what you do, nothing seems to be working? Well, that suggests you’re probably working hard in the wrong places. Don’t stress, it happens to everyone! Here’s what you should do:

What is SEO?

SEO stands for “search engine optimisation.” In simple terms, it means the practice of improving your site to boost its visibility for related searches. The better visibility your pages have in search results, the more likely you are to earn recognition and attract prospective and existing customers to your business.

1. Your Website isn’t Getting Enough Traffic.

Website traffic is one of the main indicators of whether or not your online marketing efforts are working. If you have Google Analytics set up for your site (and you should), then you can quickly and easily see how many people have visited your website in a set amount of time. If that number looks pretty low to you (and determining what counts as low will be different for different types of businesses and industries), then you need SEO to bump it up.

If you’re a local brick and mortar business thinking that online traffic shouldn’t matter as much to you, think again. Over half of consumers say they use Google every month to find a new local business and 71% value the information they find in local search results. Even for businesses that are primarily offline, SEO is important.

2. When You Look for Businesses of Your Type on Google, You Can’t Find Yourself.

Have you ever done a search on Google for the type of product or services you sell? Take a few seconds to try it right now.

Is your website there in the results? If you have to click through to the next page to try to find it – how many pages deep do you go before your website shows up? Now repeat the experiment for any other terms you can think of related to your business.

If your business was hard to find in your searches – really, if it was anywhere other than on page one for them – then you can be sure that other people looking for what you’re selling aren’t finding you.

3. You Want More Leads

Leads from search engines tend to be better because they are more likely to convert. The reason why is because when they search for a product or service, they intend to buy it at some point.

In some cases, it’s an immediate purchase. In other cases, people are researching. In both cases, you want to get your site in front of these searchers.

4. Your Competition Always Ranks Higher Than You

Knowing how you stack up against your competitors is a great way to evaluate the success of your marketing efforts. But if you’re finding that your competition consistently outranks you in search for high-value keywords, you’ll likely want SEO help.

Ranking well in search is largely a combination of:

• Authority
• Relevance

Understanding how Google interprets those two factors can help you surpass your competition. While it’s possible to do this on your own, an SEO agency already has a thorough understanding of this.

5. You’ve “tried” SEO, but Aren’t Seeing Improvement

Have you dabbled in SEO before? Perhaps identified keywords and weaved them into the content on your website? Is it working?

We often hear from clients and prospects that they’ve “done” SEO already but it doesn’t work. But if a non-SEO does it, the work may or may not have been done right in the first place.

If you identify with this description, it’s time to hire an SEO expert in Sydney today. Keyword optimisation is not a “one and done” effort. Search behaviour changes, particularly search demand, as new terms enter the market. Or as your target customers grow savvier about their wants and needs.

Engage with someone to “own” your keyword strategy, both initially and over time. You’ll be glad you did, and the conversions should start coming in bigger numbers as a result.

6. You Built Awesome Content, but Where’s the ROI?

Many in the industry repeat the phrase “content is king” as a mantra for your website. While yes, content matters, it’s not enough merely having great content on your website. You also have to properly promote and acquire links to that content.

But before you even get to that point, you need to ensure that the content itself has been optimised for the search engines. Without targeting the right topics and keywords from the start, your content won’t rank for relevant searches in the first place.

Summary: Hire An SEO Expert

In conclusion, if you have been avoiding SEO or trying to “wing it” yourself, but aren’t seeing results, you need outside help. Don’t wallow in the lack of performance. Find yourself an established, reputable SEO Services Provider as soon as possible.

While you will need to budget for the support, think of the opportunity cost of NOT bringing them in. How much will you lose in missed opportunities and revenues before you realise that SEO is a must-have for your website?

Don’t risk it. Your business deserves better. Good luck!

7. Users Are Not Finding The Website

There are many web sites that don’t get found at all or are ‘impossible’ to locate online.

The website owners are not building and running promotional strategies either, and that is hampering results.

There is no value in having a great product/service if you are not able to let people know about it and have them easily find you.

This is why ranking in search engines for main keywords is so valuable.

They will be able to find your site with relative ease and that is when you are going to get established as a ‘go-to’ option when you create an engaging and authoritative copy.

They are going to be able to find you as needed and that is going to intrigue them like never before.

8. Need Help Building A Brand

Don’t have the ‘brand’ recognition yet?

It is one thing to have a good business, but do you have a brand? Ever looked at those who are proven in the world of business? What do they have going for them?

They have a trusted brand. They will also rank high in search engines because of this. Brand favouritism is unfair perhaps, but Google loves brands.

You need to build a brand and SEO will help. It is going to enable people to find & relate to what you are about.

Plus, allowing reviews to flow from local & national feedback sites will help the brand. Your domain and pages strength will elevate in search results too.

9. People Don’t Trust The Site And/Or Business

This is a major sign.

If people don’t trust your business, it is time to change things up. You need to invest in SEO to get people to trust who you are as a site and brand.

They need to understand what you bring to the table and why you are good at what you do. There are a lot of sites that are not doing this.

When you are ranking high in search engines, it is assumed you are approved by Google, Bing, or Yahoo and have been vetted, essentially.

This is something that will resonate with the target market and they will begin to automatically trust you.

10. Require A Hands-Free Solution

Yes, there are certain aspects of running an online site that is going to get stale and/or time-consuming.

It can be a challenge to keep up in such situations and that is why people move towards SEO.

As long as you are going with those who are vetted and proven to do a good job, you will be able to let them take over and get going towards ranking, copy/page updates and conversions. (We focus on the last latter most of the time!)

SEO is all about getting to the top and those who have done this before will be able to guide your site in the right direction. That includes Local SEO.

If you feel burdened by other marketing approaches being used, this could be a great way to not only get new quality traffic but remove tension and stress about other marketing projects you may be working on. A natural, white-hat SEO approach will ensure that you sleep well at night, even when Google makes updates (which they do daily).

A proper SEO plan is required in order to maximise the value of an SEO campaign. Those who are sure about what they are doing will get fantastic results.

Getting results from SEO is not going to happen overnight. It requires a long term view.

These are the main signs to consider for those who want to understand why investing in SEO is critical for their business.